ViacomCBS Unveils Promo Push for New Streamer

Wall Street Journal: ViacomCBS kicked off a 13-week marketing campaign for its coming Paramount+ streaming service with advertising during the National Football League’s AFC Championship game on Sunday. It will be followed by ads during the Super Bowl, the Grammy Awards, the Masters and March Madness. But the media giant faces a challenge as it introduces a consumer brand in an increasingly competitive streaming-television market.