Reddit Predicts Ad Surge Amid Rise of ‘Sh*theads’

CNBC: Reddit’s popularity from the past week may lead to a surge in users — and possibly advertising dollars. Still, public investors would have to get comfortable with a company that houses communities with enough “Daily Active S—heads” that the CEO has a name for them. To make sure Reddit communities don’t spiral out of control, Reddit CEO and co-founder Steve Huffman and his team monitor “Daily Active S—heads,” Huffman said.