ViacomCBS Major Advertisers to Punt Super Bowl

Financial Times: The pandemic is shifting attitudes among major brands about their potential return on investment for an in-game Super Bowl commercial, which remains the priciest advertising real estate in US media. The price for a 30-second slot is expected to reach $5.6 million this year, up 7 percent from last year’s rate, the previous all-time record. This year, “we’re going to see a lot more digital campaigns.”