Group Nine Inks Deal to Produce Videos for TikTok

Digiday: TikTok is paying Group Nine Media science brand Seeker to create original videos for young people stuck at home, as the platform’s Gen Z audience continues to bloom. TikTok’s deal with Seeker is part of the platform’s Creative Learning Fund, a $50 million initiative to support creators producing educational content and resources for young learners amid the pandemic.