Analysis: News Industry Needs Streaming Model

CNBC: Simply folding news into entertainment-based streaming products makes little sense because audiences for news aren’t very big, said Rich Greenfield, a media analyst at LightShed Partners. “News doesn’t have that many viewers, and there’s nothing that’s going to change that,” Greenfield said. “News won’t go away. Local news will exist. Cable news will exist. They’ll just all be smaller businesses.”