Bustle Digital Plots a Big Business in Newsletters

Digiday: By the end of 2021, Bustle Digital Group wants to attract 10 million subscribers across all of its brands’ newsletters and increase the newsletter business from a seven-figure revenue stream to an eight-figure revenue stream year-over-year. In January, the average subscriber growth rate for the newsletters was 20% month-over-month.”It’s a realistic goal if you are focused solely on that and it is your No. 1 priority.”