TikTok to Fight Facebook with Push Into Shopping

Financial Times: TikTok is planning an aggressive expansion into e-commerce in the US, where it will go head-to-head with Facebook. The Chinese-owned viral-video app has briefed advertisers on a number of new features for 2021. The app is said to be rolling out livestreamed shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps after seeing them showcased by TikTok stars. This follows testing of the live shopping feature with Walmart announced late last year.