Meredith Cooks Up Recipe for Largest Food Site

WNIP: Allrecipes, with its 85 million user base, is a publisher to learn from when nurturing a niche audience. It started as a recipe sharing site in 1997 and has grown steadily to become the world’s largest food website. The publisher has throughout been tightly focused on serving its users, and quick to adapt to changing trends and technology. Allrecipes was one of the earliest publishers to have a mobile app.