ViacomCBS Preps a Populist Push for Paramount+

Bloomberg: ViacomCBS believes it can stand out from the streaming crowd by making what CBS chief George Cheeks calls populist programming. It wants to let HBO and Netflix compete for awards while it makes the kinds of shows that have made CBS the most-watched TV network for the better part of the last two decades. And yet executives at ViacomCBS describe a company still debating its exact path.