iHeartMedia to Buy Audio Ad Analytics Company

Wall Street Journal: iHeartMedia has agreed to acquire EW Scripps’s Triton Digital for $230 million in a deal that will give the radio giant a full slate of audio advertising technology and measurement capabilities as it builds out its podcast business. The biggest US radio broadcaster has been working to expand its digital, streaming and on-demand business, and launched its bigger bet on podcasting in 2018 with its acquisition of Stuff Media.