Disney Punts NFL Price Hike as Viewership Falls

CNBC: The NFL wants to charge its current network partners double what they’ve been paying to broadcast games — but Disney is pushing back, citing the high price tag. The NFL is in active discussions on renewal rates with all four of its existing network partners — NBC, CBS, Fox, and Disney-owned ESPN. “We’re looking at the long-term trends of sports viewership,” said Disney CEO Bob Chapek.