ViacomCBS Holds Mega Unveiling for Paramount+

Los Angeles Times: During a three-hour presentation at the Paramount Pictures studio lot, ViacomCBS laid out its case for how it will compete in the streaming wars by leveraging legacy brands including MTV, Nickelodeon, BET, Paramount and CBS. Paramount+, launching March 4, is a rebranding of CBS All Access. “This is not your father’s Viacom, and it’s not my father’s either,” said ViacomCBS chief Shari Redstone, referring to her late father, Sumner Redstone.