Clubhouse Starts Luring Brands to Hot New App

Adweek: Brands now want in on Clubhouse, where audience growth has skyrocketed to 10 million users despite the invite-only structure and, for now, its exclusivity to iPhones. Still, the lack of a playbook and the ephemeral nature of the app haven’t stopped a few intrepid consumer brands from dipping in their toes. Even when it might make more sense for business-focused advertisers.