Hearst Asks Celebs to ‘Go to Bed’ with Digital Video

Digiday: Nikki Ogunnaike, digital director of Harper’s Bazaar: “Video is still incredibly important to us in social media. So you have something like, “Go To Bed With Me,” which is a key video franchise that we have on YouTube, and we’ve had celebrities now shoot themselves. We’re using this sort of user-generated content that we probably wouldn’t have necessarily used or thought of using in the past.”