Bloomberg Media Tests Paid Tiers for Virtual Events

Digiday: Bloomberg Media began testing paid event tiers with its annual “The Year Ahead” event in January. The company gave attendees three options: register for free to access live main stage sessions and Q&As, or sign up for one of two paid offerings. The $125 “New & Networking” tier included a three-month subscription, whereas the $475 “Premium Pass” included a full-year subscription.