Fox Corp to Team with Ad Group for ‘She’s a Hero’

Deadline: Fox Corp and the Association of National Advertisers’ SeeHer initiative are teaming up on a partnership called “She’s a Hero,” to honor and celebrate female first responders. Timed to International Women’s Day, the effort kicked off on the Fox drama “9-1-1.” SeeHer member L’Oréal Paris sponsored an ad during the show and related messages across social media.