Penske Opens First-Party Data Studio for Marketers

Axios: Penske Media will launch a new data services division called “Atlas Data Studio” that focuses on building first-party data segments for marketers to target ads to different types of people online. It joins a growing list of digital publishers, like the New York Times, the Washington Post, Forbes, Vox Media, Conde Nast, Bloomberg and others in building out first-party data solutions.