Google at Risk of Seeing Ads Return to Old Media

Financial Times: Martin Sorrell, chief executive of WPP, has warned Google that unless it improves its efforts to weed out “fake views” of online ads, marketers will shift their focus back towards traditional media such as press and television. Sorrell made the comment in response to news that Google has been charging marketers for YouTube ad views even when the video platform’s fraud-detection systems identify that a “viewer” is a robot rather than a human being. “Clients are becoming wary and suspicious,” he said.