Discovery Hires DirecTV Exec for New Position

TheWrap: Discovery Communications has hired DirecTV’s Paul Guyardo as its chief commercial officer, a newly created position that he will begin on Oct. 5. In it, Guyardo will oversee U.S. ad sales, digital media, licensing and consumer products, consumer insights and data analytics. The executive will be charged with expanding the ways Discovery monetizes its portfolio of valuable assets to distributors, advertising partners and directly to consumers.