CBS in Push to Include Digital Viewers in Ratings

Financial Times: CBS will become the first US broadcast television network to count digital viewers in its Nielsen TV ratings — the currency used to price billions of dollars in advertising. The network and the media measurement company said that Nielsen would measure viewing of CBS All Access, the company’s digital subscription service launched last year. The arrangement is part of Nielsen’s Total Audience Measurement effort, planned to debut by the end of this year, which aims to capture viewing across TV and digital devices.