NBC Reaches Deal to Sell Ads on YouTube Videos

Wall Street Journal: NBCUniversal has reached a deal with Google to sell ads for the first time alongside the media company’s videos on YouTube. This will mark the first time that ads will accompany clips from NBC’s “The Tonight Show,” which has become a viral sensation ever since Jimmy Fallon became the show’s host in early 2014. NBCU will sell the ads itself. NBCU and Google declined to discuss any specifics about the ad revenue terms of the new partnership.