Comcast, Blumhouse Enter Branded Content Deal

Wall Street Journal: Blumhouse Productions, best known for “Paranormal Activity,” “The Purge” and recent hit “The Visit,” will launch a new version of its website, blumhouse.com, featuring original news, lists and video content. Producer Jason Blum also has signed a pact with Comcast’s NBCUniversal, where he also has film and television production deals, to partner on producing branded digital video content for advertisers, which may appear on blumhouse.com as well as other platforms.