Gannett Hires WaPo Exec for Branded Content

Gannett: Gannett has announced that Kelly Andresen will join the company as VP, branded content. In her new role Kelly will focus on expanding the company’s branded content efforts in mobile, video, data visualization and virtual reality. Andresen brings with her more than 14 years of experience in advertising marketing. Prior to joining Gannett, she was director, WP BrandStudio & Planning for the Washington Post, leading two teams dedicated to creating new advertising revenue across print, desktop, video, mobile and social.