Thrillist Launches In-House Agency for Branded Content

Adweek: Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher has announced the creation of the CoLab, its own in-house agency that will work with brands to create native activations and content. “We wanted to have one cohesive group that distills best practices to the different areas of the business.”