iHeartMedia, Coke Create Podcast to Target Teens

Advertising Age: Coca-Cola is getting into the podcast game through a branded content deal with iHeartMedia. The beverage giant has worked with iHeartMedia many times in the past, but is the first marketer to tap its new branded content division. The result is a podcast targeted at teens, “iHeartRadio First Taste Fridays With Coca-Cola,” which pitches itself as a source for “first tastes of the hottest new music and behind the scenes artist interviews.”