TheStreet: Just how bad is this cord-cutting thing? We may soon find out. Big media companies like Disney, Time Warner and 21st Century Fox will be reporting third-quarter earnings in the coming week. And one of the things investors will be watching for is how much the historic shift of viewers and advertisers to the Internet is hurting traditional TV viewing. From indications this past week from Comcast and Time Warner Cable, things might not be as bad as feared.