Hearst in Talks to Develop Magazine for Airbnb

WWD: Hearst is in talks with Airbnb to launch a magazine. The company is in early discussions with the home- and apartment-renting startup, which recently garnered a valuation of $25.5 billion following its latest funding round. Airbnb launched a print magazine called Pineapple last November. Since then it has printed just one issue. The deal with Hearst would likely be a more permanent fixture — something akin to an O, The Oprah Magazine.