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Investor’s Business Daily: Hulu is losing more money as it takes on Netflix. But its proud parents are willing to foot the bill to create a video streaming powerhouse. While Hulu has been on a hot streak — signing content deals that make it a stronger rival to Netflix and Amazon‘s video streaming service — costs are rising. Disney referred to Hulu’s “higher content and marketing costs” in its quarterly earnings release. How much Hulu is in the red isn’t clear.