iHeartMedia: Radio’s Biggest Problem Is Monetization

CNBC: The radio industry’s problem is its inability to monetize its product, according to iHeartMedia chief Bob Pittman. “Nielsen came out with a study of [radio’s] return of investment [which shows] a 6-to-1 ROI — which by most estimates is much greater than television or digital. What’s happened in radio is that it has done a very poor job of monetizing what they have.” He added that about 92% of people in the U.S. still listen to radio every week. “It’s part of people’s lives.”