Financial Times to Light Digital ‘Lantern’ on Its Stories

Journalism.co.uk: The Financial Times is developing a new digital data dashboard to help journalists and editors in the newsroom better understand their audience and how people interact with stories on the website. The tool, called Lantern, will be available early next year and it will integrate audience data collected across the entire organization. Using Lantern, anyone in the newsroom will be able to find out how their story is doing in real time, but also how the audience engages with it in the longer term.