Wall Street Journal: 21st Century Fox CEO James Murdoch took aim at online video advertising formats such as Facebook’s, saying he believed the future of video ads instead belonged to the kind of immersive formats recently introduced on Hulu. Interviewed by Discovery CEO David Zaslav at a Paley Center for Media event, Murdoch called for more innovation in video ads, holding up Hulu’s rollout of formats created by Fox’s TrueX as an example. Facebook ads “are not really earning anybody’s attention.”