Fox’s ‘Empire’ Airs Three-Episode Storyline on Pepsi

Bloomberg: The biggest guest star to appear on the second season of Fox’s hit hip-hop drama, “Empire,” is a cola. Nov. 18 marked the beginning of a three-episode storyline for Pepsi, the brand and the beverage. The narrative culminates with the debut of an actual Pepsi commercial on Dec. 2, right before “Empire” goes on a three-month hiatus. On the show, the spot will air at a press conference; when the ad is shown to the assembled characters, Fox will go to commercial — and show the same ad in reality.