Conde Nast’s New Yorker Films New Ad in Los Angeles

Adweek: For its new ad campaign, The New Yorker went clear across the country for inspiration. The Conde Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor to produce a slick video shot at Los Angeles Union Station. While an L.A setting for a 90-year-old New York brand may seem odd, SS+K chief creative officer Bobby Hershfield says that was the point. “The New Yorker is for everyone, not exclusively New Yorkers.”