Vox Becomes Snapchat’s Newest Discover Publisher

Digiday: Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more millennial-focused than CNN, which was among the first on Discover, and the Wall Street Journal, which is expected to be added soon. With Discover, Vox hopes to extend its reach with the audience that advertisers are salivating over; Snapchat claims to reach more than 100 million users, most of them young people.