Snapchat Introduces Its First Holiday-Themed Channel

Mashable: Snapchat Discover just got its first seasonal offering. Media startup Brit + Co has debuted a “popup” channel on Discover that will feature holiday-themed content around baking, crafts and other DIY projects. While Snapchat has rotated new publishers into its Discover offerings fairly steadily since the platform’s January launch, Brit + Co’s spot is unique in that it’s explicitly a seasonal effort. The channel will be live on Snapchat from Nov. 27 to Dec. 3 and from Dec. 18 to 24.