Nieman Lab: The trick to turning readers into a group of frothing hoarders: Tell them they can dive into The New Yorker’s archive and leave with as many stories as their arms can bear. That’s what happened last summer, when The New Yorker brought down the gates to its archive, making stories dating back to 2007 all free. The free ride was all part of the magazine’s relaunch of NewYorker.com, with the idea of introducing the redesigned site to old and new readers by giving people a chance to wander through the stacks for five months.