Twitter ‘Fails to Capitalize’ on Periscope Live Video App

Digiday: Twitter gets grief from Wall Street for anemic growth numbers, but it has an under-the-radar hit on its hands with ad agencies: its live-video app Periscope. Agencies are gung-ho on eight-month-old Periscope, seeing it as a vehicle that creates a sense of urgency that commands user attention and is also interactive and raw. “The possibility of a show going off the rails is compelling.”