Snapchat Starts Letting Publishers ‘Deep Link’ to Content

Digiday: Snapchat is enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vice, will share links on social media apps and the mobile web that will take people directly to their Snapchat content. Publishers run their own channels on the messaging app, posting daily editions filled with video, animations, charts and articles.