Viacom’s MTV Attempts to Name the Post-Millennials

Time: There is a new generation that hasn’t been fully defined but appears to break from millennials — and one that doesn’t yet have a widely accepted name. MTV is looking to change that, and the Viacom network will announce a new name Wednesday: the Founders. MTV president Sean Atkins says the name acknowledges that while millennials have disrupted society, it’s this new generation’s job to rebuild it. “They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.”