YouTube Stars Earn More Traffic Than Media Brands

Marketing: Vloggers and social media stars are said to be driving more traffic to their channels than established media, heralding a new era of consumer engagement. They are “dwarfing traditional celebrity” in many instances and having measurable impact on brand sales when tracked against traditional marketing spending. YouTube audiences are “so vast that even if you look at 18-34 in the U.K., Zoella’s channel … she’s outpacing Glamour, Vogue, Grazia — all of them — by over 100%.”