Gwyneth Paltrow’s Goop Opens Holiday Pop-Up Shop

Associated Press: Gwyneth Paltrow’s lifestyle site Goop is alive and well in the analog world. Paltrow, with a hand from the fashion house of Valentino, hosted news media at her pop-up shop Goop Mrkt, open through Dec. 24 at the Shops at Columbus Circle in midtown Manhattan’s Time Warner Center. “It’s so nice for all of us as a company to experience the digital come to life in brick and mortar, and to be able to bring the whole lifestyle piece to an actual physical store,” Paltrow said.