Report: Radio an Effective Medium for Political Ads

New York Times: Television viewers can tune out, and online audiences can scroll by or click “Skip this ad.” But radio listeners, stuck in their cars for long stretches, may be the closest thing to a captive audience for political commercials. And in Iowa and New Hampshire, at least, they are already being pummeled with appeals by the presidential contenders. Radio ads may be more effective at getting a candidate’s message through to its intended audience, campaign strategists said.