Dennis Publishing Creates New Tech Media Brand Alphr

Digiday: Dennis Publishing wants to be the top destination for technology-related content in the U.K. in the next two years, spurred by the quick success of its new digital brand, Alphr. The publisher, home to popular titles including Men’s Fitness and This Week, spent $2.3 million in June to launch Alphr, its first hybrid consumer tech and B2B digital publication. It is aimed at high-level business decision-makers who are interested in emerging tech.