BuzzFeed CEO: Next 10 Years Will Be Our Most Difficult

The Information: BuzzFeed CEO Jonah Peretti said he anticipates native advertising will be challenging for the next decade because social media platforms are changing rapidly. In a recent interview, Peretti explained how he’s kept the site ahead of the other publishers that have piled into native ad options and why the next 10 years for BuzzFeed will be its most difficult.