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Mashable: One need only look at the recent shuttering of Details, a string of layoffs at GQ and the recent launch of Sweet, a Snapchat-only lifestyle publication from Hearst, to get a sense of fashion media’s current state of affairs. More and more readers appear to be discovering new brands, designers and even ways to wear certain items via Instagram, rather than media sites. “The media landscape has shifted so much towards Instagram that you don’t necessarily need words.”