Fortune: “The media world is in total chaos. The old channels have been blown up or torn down, or are in various states of disrepair. Print is dying, TV is being disrupted, and almost anyone can be a publisher. Facebook, Snapchat and Instagram are the platforms that matter for distribution now, and they are becoming more powerful rather than less — Facebook already accounts for a huge proportion of the web traffic to major media sites. And publishers are rushing even further into its embrace because they have no choice and can’t think of a better option.”