Washington Post Rolls Out Ad Products from Team Red

Advertising Age: Backed by deep-pocketed owner Jeff Bezos, the Washington Post is embracing innovation, editorially. Chief Revenue Officer Jed Hartman has tasked the Post’s business team with doing the same thing for advertising. The result is a new team called Red. “We’re investing so much in doing things ourselves, and being proprietary, especially in the ad-tech department.”