Twitter Targets Video Gamers with Hire from YouTube

Variety: Twitter is focusing more on bringing gamers  to the popular social media platform, with an effort led by an executive lured over from YouTube. Rodrigo Velloso, who was previously at Google working as the director of gaming content for YouTube, has joined the Twitter team as director of gaming partnerships. With his help, Twitter plans to forge relationships with everyone in the gaming community, from developers and creators to event coordinators for conventions like E3 and PAX.