CNBC Preps Global Brand Refresh, Digital Investments

TheDrum: CNBC may be renowned for its well-heeled readers and viewers, but in 2016 it’s hoping to attract both the “affluent and aspirational” with an international brand refresh. Investment in digital and social combined with a string of new partnerships and a plan to build upon its internal agency Studio C will be key. The network also wants to develop its coverage of the marketing and tech sector; the latter of which it described as “one of the most colorful areas of business.”