CBS Super Bowl Broadcast Won’t Include GoDaddy Ad

Phoenix Business Journal: After 11 Super Bowls, GoDaddy has decided not to advertise in the next big game in February, as the company moves to more targeted branding worldwide. The domain name registrar and small business tech provider has had a storied Super Bowl commercial history with many years of controversial ads. However, GoDaddy has been shifting away from the controversy as it moves to more humorous ads that feature small businesses, its targeted audience.